Canadian Cancer Society

I am grateful for the continued opportunity of working with CCS.

I have delivered multiple projects, including redesigning the stationery to be more inclusive with options to add pronouns, digital campaigns, and collateral for fund raising events both virtual and in-person.

As always it is humbling to witness how much the Canadian Cancer Society does to help raise funds for research, and to help anyone going through life with this disease. To be able to create collateral for people to interact with when raising funds or doing research is rewarding.

Canadian Cancer Society

Due to the global pandemic, charity fundraising events in 2021 had to become virtual. The brief was to take a historical event and make it exciting for participants to join from the safety of their homes.

I came up with the concept of ‘Community is a feeling’

We all experienced not being able to come together as usual during lockdown, instead we created that feeling of togetherness through shared virtual experiences to try to maintain a sense of community even when we were apart.

Some items created were a mask, TV graphics, presenter t-shirts, digital luminaries, digital ads and posters.

Rebrand of a next generation mining company who’s goal is to search the world for modern fuel alternatives.

I designed the plus symbol into the logo because it is a global symbol that represents both positive and health, its aspirational, with the suggestion of going above and beyond.

Combining the plus with a strong colour palette and clear solid typeface, I wanted to show progression, strength and trust in the new design, to reflect NextSource and their mission to be better and heal the future world.

Canadian Cancer Society

Working with CCS to roll out their rebrand across all collateral from print and digital to events.

I was tasked with developing a suite of logos that can be used going forward across all branches of the business.

I worked on many varied pieces, from multiple vehicle wraps, information booklets, event banners and collateral to complicated canvasser kits, that volunteers use when going door-to-door for donations.

It is rewarding and humbling to play a small part and see how much the Canadian Cancer Society does to help raise funds for research and to help anyone going through life with this disease.

Simplii Financial

I had the opportunity to create the branding for a new online bank in Canada. At the start, three names were in the running. The brief was to develop logos and basic branding for each name.

Once Simplii was chosen, I worked to create the logo, debit cards, app icons, website template and brand guidelines.

In the process of presenting the design options to the client, I created the tagline which the bank still uses: 'Life's busy. Bank Simplii' 

Simplii Financial

Following on from the brand identity I created, the brief was then to develop a client debit card.

Utilising various print techniques, I designed a matte card with hit of varnish on the red. A red core was added as a unique brand element.

The subsequent brand guidelines and image library I created were then used by the bank to create support material.

Note: Account information has been greyed out, card numbers and cheque numbers changed for the purpose of showing it here.

Brand & Identity creation for a charity run coffee shop and meeting centre for the elderly and disabled in the UK

Working with an Art Director and Copy Writer, I was asked to help create a memorable look and feel for CIBC Run for the Cure campaign in association with Cancer research.

I came onto the project in the second round and created a version that was clean and crisp using existing assets. I then rolled out the concepts to web banners, animated gifs, website templates and posters. As well as creating the run shirt the participants received on the day.

The brief was to create a campaign across the NFL to promote the sponsorship and highlight the new product look and feel.

I created stadium posters for several NFL teams, varied stadium decals for tables, fridges fan decks, as well as billboard ads.  

I also created a set of heritage posters for the Green Bay Packers, with a gritty concept that honoured the clubs tradition, but also blended their present and future.

Working with the agency creative team to produce a range of digital content for CIBC Bank.

I had the opportunity to design an emoji for Percy the Penguin, to be used with CIBCs hashtag on twitter.

For TV ads, ATM screens, in-branch bank TV screens and digital posts. I worked with the Art Director to create the wire frame storyboards for the ads, then I collaborated with the animator to bring them to life.  

The brief was to design a credit card for Capital Ones first product in the French Canadian market.

This was my first experience with credit card design, it was a fun challenge. I learned the printing process is a huge factor, it doesn’t translate exactly from on-screen to final. I worked closely with the printers to adjust the art files and gain the depth of tone I wanted.

Silver Winner in Consumer Services at 2011 CMA’s

The brief was to design a welcome package for clients who apply for the World level credit cards.

I wanted this pack to be elegant and sleek, it needed to feel elite. I took inspiration from luxury car brands and the welcome kits you receive after purchase.

I also came up with the idea and created luggage tags to include in the pack, as the world cards were heavily promoted towards the high-end traveler.

Working with Capital One’s partner brand – Delta Airlines. The brief was to promote Delta’s only Canadian credit card to existing Capital One clients via direct mail, and attract new consumers through advertising in airports and magazines.

I designed the packages to leverage the strong Delta branding - using their widely recognised widget as a dominant graphic element.

Out of home — large format.

Creating a campaign to promote the Aspire travel rewards program. The campaign ran across five of Canada's largest airports including Toronto Pearson. 

I created posters and banners in multiple sizes for several positions in each airport, as well as floor decals and window walkway wraps.  

Note: All the shots below were taken on location at the various airports during install.