Brand & Identity creation for a rebrand of an exsisting charity run coffee shop and meeting centre for the elderly and disabled in the UK.
Miller Lite relaunch. The brief was to create a campaign across the NFL to promote the 2014/15 sponsorship and highlight the new product look and feel.
Creating stadium posters for several NFL teams, varied stadium decals for tables, fridges fan decks, as well as billboard ads.
I also got to create heritage posters for the Green Bay Packers. I wanted to create something that both honoured the tradition, but also blended that with their present and the clubs future. I came up with a gritty set of posters that had a positive response.
Miller Lite OOH
A selection of shots from the instals around the NFL. Unfortunately I couldn't get great pictures, i should have travelled around to photograph them myself and taken in some games!
Miller Lite OOH
More varied installations from around the league. Fan Decks and Party stages were amongst some of the varied executions.
Working with a creative team to produce digital content for CIBC Bank.
Taking the route from the Art Director, I create the wire frame storyboards for animations for web banners, ads and posts, ATM screens, in-branch bank tv screens, as well as airport advertisement. I then send these to the animator to bring them to life.
Web Banner CIBC
Facebook post CIBC
Facebook Post CIBC
I created a post for the World Cup, CIBC were a sponsor and wanted to drum up support by showing how many fans were supporting the different countries showcasing multi-cultural Toronto!
A new product that would become the hero card for the launch into the French Canadian market. As my first experience with credit card design, it was a big challenge, I learned the printing process is a huge factor, it doesn’t translate exactly from on screen to final. I worked closely with the printers to adjust the art files and gain the depth of tone I wanted.
Silver Winner in Consumer Services at 2011 CMA’s
The brief was to design a direct mail pack that would stand out from the usual credit card mailers potential customers receive in the mail. I wanted it to feel exclusive to increase open rate and in turn response rate, I came up with two alternative formats, it was decided to mail both to further test open rates related to consumer familiarity with letter formats.
The brief was to design a welcome package for clients who apply for the World level credit cards. I wanted this pack to be sleek and sexy, it needed to feel elite. I took inspiration from luxury car brands and the welcome kits you receive after purchase. I also created luggage tags include in the pack, as the world cards were heavily promoted towards the high-end traveler.
The brief was to design a direct mail campaign with the new bold house style. However, data suggested that the market this was aimed at did not respond well to bright bold packages. I worked to develop a concept based on a super herotheme that would warrant the use of the bold graphics and colour pallet. ‘Super boy’ turned out to be a game changer and received an above expected increase in response results.
Working with one of the partner brands – Delta Airlines. As the only credit card program Delta has in Canada the brief was to promote this to existing customers, as well as to entice new consumers through advertising in airports and magazines. As Delta has such a strong classic branding throughout their company, I designed the packages to echo this, using their widely recognised widget as a graphic element.
Creating a campaign to promote the Aspire travel rewards program. This had to roll out across 5 of Canada's largest airports including Toronto Pearson. This included posters and banners multiple sizes for several positions in the airport, from floor decals to a walkway wrap. (All the shots below were taken on location at the various airports during install)
Creating product brochures that clients would receive either when they were deciding what to do with their savings or when they invested in a specific portfolio. BMO has very rigid brand guidelines, this was more of an execution of applying brand rules, typography and info graphic execution.
Dealing with the private health care section of the company, the brief was to work with newly developed brand guidelines, to up-date all old policy documents and product brochures. Being the first designer to tackle the new guidelines, I was installed as the brand guardian, responsible for briefing other studios design teams throughout the re-branding process
Timberland were sponsoring an expedition to the Arctic circle and needed some promotional material. The concept was to create a catalogue that both acted as marketing material to gain support and also promote the line of clothing and footwear they were releasing in association with the expedition. It played on the history, as this best portrayed Timberlands brand voice.